The “Diamond-Water Paradox” is a basic, fundamental economic theory: Water is essential to life; diamonds aren’t, but because there is so much water available, consumers place much greater value on a diamond to a drop of water.
The same paradox can be applied to selling a home.
When potential home buyers view homes these days they’re looking [...]
Marketing & Selling a Home with a “Diamond-Water Paradox” Mentality
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