Max the HomeGain gorilla was recently asked to star in a photo shoot in San Diego, CA by GoAutoAds. Max could be seen driving around San Diego in recent months in the truck photographed below — even custom Max shirts were sported by one happy family (photos 2 and 3 below).
Stay tuned for more Max [...]

Average mortgage rates
moved very little over the past week with the 30-year fixed rate mortgage moving down 2 basis points from 4.97% to 4.95%. The BestCashCow averages also dropped, with the average 30-year fixed rate mortgage moving from 5.015% to 4.964%.

The “Diamond-Water Paradox” is a basic, fundamental economic theory: Water is essential to life; diamonds aren’t, but because there is so much water available, consumers place much greater value on a diamond to a drop of water.
The same paradox can be applied to selling a home.
When potential home buyers view homes these days they’re looking [...]

Russell Shaw of The Russell Shaw Group with John & Hall Associates once said, “To really grow your business, become a listing agent”.
If the great Captain Russell said so, that was all I needed to refine my old expired program with a 2% mailing to listing conversion, and revamp my entire expired program with adrenaline, [...]

The HomeGain Nation Live Real Estate Forum is underway today! With over 100 attendees (real estate professionals), it’s a full day’s worth of strategies, networking and learning from 11 sessions, 4 workshops and 15 speakers. See full agenda
Follow HomeGain Nation on Twitter #homegainnation
What do attendees think of the event so far? Barbara Tidwell of Keller [...]

Social media relationships are all about comfort level… after all you haven’t even met yet.
The new world of social media allows people to connect initially online, and then hopefully in real life at a conference, event or an arranged meeting. Simply put, the face to face meeting cements the relationship on a tangible emotional level. [...]

We recently received a notice (see image on right) from the Better Business Bureau (BBB) stating that 861 people have inquired about HomeGain.com over the past few months — to which the BBB replied that HomeGain is BBB Accredited and BBB rated A+.
HomeGain is dedicated to continuing its efforts of providing its [...]

HomeGain recently announced the latest survey results which revealed the top 12 low cost*, do-it-yourself (DIY) home improvements for people getting their home ready to sell.
Not only can you get regionally-personalized home improvement recommendations online, you can also have an actual “sliding” brochure for use in your office, car or where ever you are!
The Home [...]

The key to mainstreaming green homes is to make sure that consumers understand the value of green upgrades — how cost-effective energy efficiency can be in the long run. Consumers want homes that are environmentally friendly and home values should reflect the increased savings.
Better Homes and Gardens
Recent poll results of 2,342 people who plan to [...]

Transportation costs may soon become a recognized expense for mortgage applications if the Natural Resources Defense Council study holds up.
The San Francisco Chronicle reported that the study showed that higher transportation costs resulted in a higher foreclosure rate:
The draft report looked at trends associated with 40,000 mortgages in San Francisco, Chicago and Jacksonville, [...]