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This is one of the newest entrants into the online-broking business. Just2Trade offers a simple and low cost online trading and brokerage platform. As the name suggests, Just2Trade is a service only for trading minus the frills of a full service brokerage account. The business is managed by Success Trade Securities, a decade old market player. Established in 2006, Just2Trade offers the best values and commissions based on a robust platform to experienced and serious investors. Over the years the company has nurtured and built its industry relationships and offer to bring the markets closer to the independent investors by providing a distinct service in the form of list of Just2Trade.

The company clearly states that the Just2Trade trading services are available only to investors or traders having minimum two years of experience in investing and two years of online trading experience. Moreover, clients should be willing to maintain a $2500 balance in their accounts.

Founded in 1999, the parent company has survived the IT bubble burst in the early 2000s and the highs and lows in the markets thereafter. It has since emerged as a highly reliable and a competitive player. The company relies on its innovative business solutions for success.

The company has segmented the market and offers products that suit the needs of various target markets. Presently, the company has three online trading portals viz. Successtrade, Just2Trade, and LowTrades. Success Trade Securities builds on its vast experience in this business to develop its own technology solutions. They can hence offer applications and provide tools and service that none of their competitors can.

For meeting the requirements of their knowledgeable online investors, Just2Trade offers the lowest commissions without compromising on quality, integrity or customer experience. The Just2Trade option is hence available only to highly adept clients and provides a highly efficient environment for trading.

Just2Trade expects its users to be able to utilize their own online tools which allows for overall cost competitiveness and hence allows the company to pass-on the savings to their customers. The company also saves on outsourcing and buying technology since they develop and install their own IT solutions. Every step of the trading process is managed in-house. This ensures exceptional execution speeds, higher up-times, high quality and efficient services. Owing to these pluses, Just2Trade offers the lowest margin rates in the business. At $2.50 per trade and 50¢ per option contract, the portal is truly just to trade.

In June this year, SmartMoney complemented Just2Trade for being the “Best for Commissions and Fees”. A few days back, in August 2009, Kiplinger’s survey rated the company as being the “Best for Traders”. Some of the other accolades have been the “lowest cost broker” title conferred by Barrons in their 2007 and 2008 survey.

Just2Trade provides a platform for buying and selling of mutual funds, bonds and fixed income securities and exchange traded funds. Customers can use the in-house trading tools like Maxit tax software that are available online. Maxit provides access to all tax related issues in trading. Other features like sales figures, stock alerts, market data and transaction details, options and mutual fund screeners are available in real-time.

Since Jus2Trade caterers to a niche, their service offerings do not suit all the investors, but they provide accounts to individuals, joint holders, retirement accounts etc. Other accounts are IRA, Educational Savings Accounts and Employee Pensions accounts. Entities like Sole Proprietorships, Partnerships, Limited Liability Companies, Corporations and Trusts make up their clientele.

The low cost and no-frills model translates into an entirely self-managed account. The company encourages contact by email so as to keep costs low. The standard customer service desks and voice support are also available, but the company seeks to eventually pass back the savings to the clients.

The company’s services are not yet available in all American states or even in Canada, since it is not registered there. Just2Trade offers unmatched rates and commissions but it is clearly not the most popular mass online trading portal because of their targeted offering. Although Just2Trade offers a lot many reasons for an experienced investor, the requirement for maintaining a minimum account balance and zero possibility of ‘learning online’ does not appeal to the moderately experienced or novice investors.