BankFiesta.com

Established back in 1967, Muriel Siebert & Co is a wholly owned subsidiary of Siebert Financial Corp. The company is based in New York City and has its major offices in California, New Jersey and Florida.

The firm derives its name from its founder, Ms. Muriel “Mickie” Siebert. Popularly known as the "The First Woman of Finance", Ms Siebert is the face of the company. The 79 yrs old Chairwoman and President of Siebert Financial Corp, was inducted into the American “Business Hall of Fame” earlier this year. She was the first woman to step inside the New York Stock Exchange as a member. Muriel Siebert & Co still remains the only female-owned brokerage firm on the NYSE.

In 1977, Ms Siebert became the first woman to head one of the NYSE member firms when she took over for a five year term as the Superintendent of Banking for the State of New York, a five year term.

In the institutional banking space, Muriel Siebert & Co is often considered an overly conservative firm. This stems from their aversion to underwriting risky assets like structured products and exotic derivatives. But the investors are not complaining, since this policy has helped the company remain totally “Debt Free”.

In 1975, when the market regulator Securities & Exchange Commission first allowed negotiations in brokerage charges, Muriel Siebert & Co became the first ever discount brokerage service in the bonds and equity market. The company has since then developed a wide range of service offerings for the retail and business investment platform. Their major proposition is their trading and brokerage services provided with an exceptional customer service.

The company offers a commitment to first class service by putting their client interests first. In order to meet these expectations and deliver their promise, the company employs licensed, series 7 registered representatives and even offers to waive-off its commissions if their services fail to meet their client’s expectations. The company has the distinction of managing many accounts for over 25 years. They claim to generate 50% of their business through referrals from existing clients; which is possible only because of the trust that their customers place in them.

Ms. Siebert herself features prominently in the most PR and marketing campaigns of the company. Their communications are aimed at positioning their services as “customer friendly” and to build trust through a long term association. Their “where you are not a number, you are a valued client” campaign speaks about their customer-centric approach to business.

Customers can use their services to trade in mutual funds, equities, corporate bonds, municipal bonds, exchange traded funds, government agency bonds and options. For the institutional investors, the company offers to participate as a value-added co-manager for their trading requirements into Equity & Debt Capital Markets, Fixed Income Trading and Institutional Equity Trading.

Muriel Siebert & Co offers their clients extensive information that assists them in taking timely and accurate trading calls. Their portal offers access to real-time market movements; complete round up of the major economic events and decisions, world indices, quotes and charts, exchange rates, global forecasts, expert analysis and opinions all through a fully customized home page.

Customers have the option of operating their accounts online, on phone or in person. The services are backed by 24 hours tech support and customer support teams that ensure a superior customer experience.

The company offers its trading services through various accounts for individuals, trusts, joint owners, sole-proprietorships, partnership etc. Their customers have an option to carryout international trading in 42 countries through a broker-assisted environment with an option to convert securities into their local currency.

Muriel Siebert & Co has been among the CSR news with Siebert Charitable Stock Donation Program in 2004 and 2005. The company offered zero commission brokerage for non-profit organizations and charitable trusts seeking to liquidate stocks for donations to the hurricane relief work. The company donated $26 million worth of brokerage amounts by way of stock donations in 2004 alone. The American Red Cross society has been a beneficiary of their CSR programs for many years.

In order to reach out to a wider market, Siebert has developed additional manpower capabilities in New Jersey, Beverly Hills, West Palm Beach, Florida, California Surfside, Naples and Boca Raton apart from their New York headquarters.