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Scottrade has an expanding business all over the United States. Currently with 426 offices nationwide, they offer one of the most lucrative prices for trading online. This company is an American owned online brokerage service provider. It has gained a wide following since its inception and consistently has been highly ranked in various surveys.

To open an account one needs to have a minimum of $500 as account balance. A variety of trade options are available on this service. Though not offering as vast a range of trade options as some other providers, a customer here can still manage to build a diverse portfolio. Tradeking offers over 1,000 no transaction fee mutual funds and 10,000 load and no-load funds. The trading commissions charged on this firm are $7 for trades over $1. The margin rates are also pretty low at a negative .25 for balances under 10K. Though there are additional charges for broker assisted trades and phone trades. The firm charges $0 fees to maintain the account no matter how much you have in your accounts.

A variety of tools are provided for traders online, from educational articles and charts to calculators. Access is provided to the latest news and research. There are three separates services provided, depending on the interests of the users and their skills on the trading circuit. These platforms are Scottrade, Scottrader and Scottrade Elite. The former service is for an average online user featuring basic services of providing statistics and appropriate account monitoring tools. The second option has a higher level of services, featuring live streaming of trade quotes and stock market conditions. Scottrade Elite is their advanced service providing access to Dow Jones up-to-the-minute news. It is also completely customizable to suit the customers every need.

A comprehensive education center is provided on this service, which allows even the novice user to be aware of market conditions, policies and trends. The web help extends to providing web casts, blogs and discussion boards. The branches across the country also conduct seminars regularly to educate and involve traders in the nuances of market policies. Scottrade also offers a widely used mobile trading option. This allows users to access their accounts and keep trading even when away from the computer. 

The user interface is a simple system, yet has detailed information available to all users. From real time trading information to business news all these are available on the website. Charts and summary information provide customers with accurate data aiding in investing in the right stocks and shares.

Users of this service can also avail the high speed funds transfer offered. Amounts incurred from trades can be easily transferred into a wide range of banking accounts within 24 hours via electronic transactions. Scottrade offers a wide variety in trading options. They deal in mutual funds, stocks, option trading, CD’s and bonds.

Scottrade has 426 branches nationwide, making its customer service one of the best in the United States. Users can have their queries clarified over the phone or in person. This company also has one of the highest numbers of employees for an online brokerage firm. Surveys have shown that the employee satisfaction rate is high in this company. And individuals involved in the firm have huge scope for professional development. In fact it is seen that 46% of current managers began as interns in this firm. This firm is much appreciated by the employees also, as they have interim bonuses offered and never have had any layoffs. Thus their satisfied workers lead to a very satisfied customer base.

This firm has consistently been receiving high ratings from customer groups and magazine surveys. It has revolutionized the way people trade online. It offers users a high amount of control, within a very convenient portal. Its long history of 25 years has provided the firm with invaluable experience in the dealings of the online brokerage system.

This firm may not be offering the lowest trade rates (OptionsXpress and the life offering $4.95 per trade), but they are still one of the most reasonably priced services. At $7 per trade and the wide range of services offered this is a very competitive price. Also their large number of branches makes this an easily accessible network. Their amazing customer service makes this the place to invest in for personalized service.