The “Diamond-Water Paradox” is a basic, fundamental economic theory: Water is essential to life; diamonds aren’t, but because there is so much water available, consumers place much greater value on a diamond to a drop of water.
The same paradox can be applied to selling a home.
When potential home buyers view homes these days they’re looking [...]

Russell Shaw of The Russell Shaw Group with John & Hall Associates once said, “To really grow your business, become a listing agent”.
If the great Captain Russell said so, that was all I needed to refine my old expired program with a 2% mailing to listing conversion, and revamp my entire expired program with adrenaline, [...]

The HomeGain Nation Live Real Estate Forum is underway today! With over 100 attendees (real estate professionals), it’s a full day’s worth of strategies, networking and learning from 11 sessions, 4 workshops and 15 speakers. See full agenda
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What do attendees think of the event so far? Barbara Tidwell of Keller [...]

Social media relationships are all about comfort level… after all you haven’t even met yet.
The new world of social media allows people to connect initially online, and then hopefully in real life at a conference, event or an arranged meeting. Simply put, the face to face meeting cements the relationship on a tangible emotional level. [...]

Have you ever wondered how to really capture and convert leads?
Have you read posts on here from me and others that are getting tons of sales each year by using HomeGain’s BuyerLink product along with great lead conversion systems?
Do you want to add 12 sales, 24 sales or more a year to your [...]