green real estate

Green Home Trends

The key to mainstreaming green homes is to make sure that consumers understand the value of green upgrades — how cost-effective energy efficiency can be in the long run. Consumers want homes that are environmentally friendly and home values should reflect the increased savings.
Better Homes and Gardens
Recent poll results of 2,342 people who plan to [...]

Top 9 GREEN Home Improvements

A few months ago we announced the top 12 do-it-yourself (DIY) home improvements for people looking to sell their home.
With the environment and sustainability in the hearts and minds of many Americans, HomeGain has also surveyed Realtors for the top 9 GREEN DIY home improvements. Nearly 1,000 REALTORS® responded to the survey.
While the results show [...]

Green Homes and Sales Trends

Green is the New Black
The housing industry hasn’t developed a reliable way of breaking down green versus conventional homes sales figures. But its clearly a hot button issue and will even become more important, perhaps mandatory, as we begin to seriously deal with global warming.
What Others are Saying….
Developers
“Those builders are seeing that they’ll [...]

Ecofriendly Real Estate Practices Minus The Greenwash

Part of being “green” means making some thoughtful decisions. As an EcoBroker, I find that clients often say they want to be green because they have a romanticized view of what this entails, aptly named greenwashing.
The reality is that they are usually not sure what it really means. In many cases, they find that going [...]

Agent Success Newsletter - May/June Issue

HomeGain rolled out its May/June issue of its “Agent Success Newsletter“.
The digital real estate newsletter included:

Feature Story: Announcing results from HomeGain’s recent home prices survey. Special thanks to the Realtors who attended our May Press Call – Quotes from Realtors Calvin Holt and Greta Salinger appeared in two news stories in the Baltimore Sun!
Question of the Month: What are some recommended “Best [...]

5 GREEN Real Estate Tips

Since we launched the HomeGain Green Real Estate Campaign last month, I’ve been working with (and learning from) Realtors who are Greening their business and marketing green homes, including Jeffrey Bastress of StartPoint Realty in MA — who, by the way, did an amazing webinar for us in April in anticipation of Earth Day.
The word is [...]

Greening Your Real Estate Practice

We’re right at the tip of the iceberg with the Green movement. Greening our real estate practice is not just about being Green ourselves but also understanding where the consumer is coming from so we can better help them. Most home buyers I work with are concerned about some element of Green to some degree or [...]

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