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Marketing & Selling a Home with a “Diamond-Water Paradox” Mentality

The “Diamond-Water Paradox” is a basic, fundamental economic theory: Water is essential to life; diamonds aren’t, but because there is so much water available, consumers place much greater value on a diamond to a drop of water.
The same paradox can be applied to selling a home.
When potential home buyers view homes these days they’re looking [...]

HomeGain Award Club Members Reach Over $100 Million Dollars in Commissions

This week HomeGain announced in a press release that its commissions based award clubs for its AgentEvaluator® product has grown to include 900 HomeGain members. HomeGain award club members have now earned over $100 million dollars* worth of real estate commissions since 1999 when HomeGain was founded!
“We are pleased to add 15 more HomeGain members [...]

HomeGain Continues to Deliver A+ Customer Service

We recently received a notice (see image on right) from the Better Business Bureau (BBB) stating that 861 people have inquired about HomeGain.com over the past few months — to which the BBB replied that HomeGain is BBB Accredited and BBB rated A+.
HomeGain is dedicated to continuing its efforts of providing its [...]

New Home Improvement Sliding Tool For Sellers Has Arrived!

HomeGain recently announced the latest survey results which revealed the top 12 low cost*, do-it-yourself (DIY) home improvements for people getting their home ready to sell.
Not only can you get regionally-personalized home improvement recommendations online, you can also have an actual “sliding” brochure for use in your office, car or where ever you are!
The Home [...]

Will Mortgage Underwriters Be Using Mapquest Soon?

Transportation costs may soon become a recognized expense for mortgage applications if the Natural Resources Defense Council study holds up.
The San Francisco Chronicle reported that the study showed that higher transportation costs resulted in a higher foreclosure rate:
The draft report looked at trends associated with 40,000 mortgages in San Francisco, Chicago and Jacksonville, [...]

And Then There Was Staging…

This is my first contribution to HomeGain and thought what a better place to start then at the beginning – the importance of home staging and why it is such a hot industry in the real estate market.
In 2009 HomeGain released its national survey results for the top Return on Investment (ROI) for home sellers. [...]

If I Didn’t Know … Would I Know?

If I wasn’t constantly being told be the TV, radio, newspaper, and magazines that we are in a financial downturn, would I know that from my every day life experiences over the last year?
My answer is no.
My life has gone on pretty much unchanged from what it was prior to this “down turn.” No, that’s [...]

HomeGain Advisors’ January 2010 Insight

HomeGain Advisors Group – January 2010 Conference Call
The HomeGain Advisors met for their quarterly meeting last week on Thursday, January 21st. The Advisors represent top real estate agents across the country who provide insight into HomeGain products and services, market trends and Realtor behavior.
We had several interesting discussions with our Advisors board last week that [...]

Grow Your Confidence, Grow Your Business

As a consumer, have you ever walked in to a store, let’s say an electronics store, seeking the advice of one of the helpful salespeople and found that their lack of knowledge throttled their confidence level to the point that they were really of no use to you and as they try to muster an [...]

Top 9 GREEN Home Improvements

A few months ago we announced the top 12 do-it-yourself (DIY) home improvements for people looking to sell their home.
With the environment and sustainability in the hearts and minds of many Americans, HomeGain has also surveyed Realtors for the top 9 GREEN DIY home improvements. Nearly 1,000 REALTORS® responded to the survey.
While the results show [...]

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